12. Do we use online tracking, online advertising and similar techniques?
On websites operated by us, we use various technologies (e.g. cookies, fingerprinting, tracking pixels and similar technologies), with which we and third parties engaged by us can recognize you during your use and, under certain circumstances, track you over several visits.
We use our own tools and sometimes third-party services, in particular to improve the functionality or content of our website (e.g. integration of videos or maps), to compile statistics.
12.1 What are cookies and similar techniques?
A cookie is a small text file with an identifier (a sequence of letters and numbers) that is transmitted between the server and your system. This allows us and the third-party providers we engage or cooperate with to recognize visitors to our website and track them across multiple visits and across different websites. Cookies enable recognition of a specific device or browser and do not necessarily contain information that personally identifies a user. However, personal data that we or third-party providers contracted by us store from you (e.g. if you have a user account with us or these providers) may be linked to the information stored in and obtained from cookies and thus possibly to your person.
In addition to cookies, there are other similar techniques such as pixel tags, fingerprints and social media plug-ins. Pixel tags are small, usually invisible images or a program code that are loaded by a server and provide the server operator with certain information (e.g. access to a website). Fingerprints consist of information collected during your visit to the website about the configuration of your terminal device or browser, which makes it possible to distinguish your terminal device from other devices. Social media plug-ins are small pieces of software that establish a connection between your visit to our website and a third-party social media platform. The social media plug-in tells the third-party provider that you have visited our website and may transmit cookies to the third-party provider that it has previously placed on your web browser. For more information about how these third-party providers use your personal data collected via their social media plug-ins, please refer to their respective privacy notices.
12.2 What types of cookies and similar technologies do we use?
The cookies and similar technologies we use on our websites serve the following purposes (similar technologies are included in each case):
- Necessary cookies: Some cookies are essential for the use of the website and its functions. These cookies ensure the essential functionality of the website, for example, the ability to navigate from page to page without the disappearance of products placed in the shopping cart. They also ensure that you remain connected to the website. These cookies have an expiration date of up to  months.
- Performance and analytics cookies: Performance and analytics cookies collect information about how our website is used and allow us to perform analytics about how the website is used, such as which pages are viewed most frequently and how visitors navigate our website. These cookies are used to make visiting the website easier and faster and generally improve user experience and comfort. For this purpose, we use third-party analytics services. Before we use such cookies, we ask for your consent. You can revoke this at any time by notifying us in writing. These cookies have an expiration date of up to  months.
- Marketing cookies: Marketing cookies help us and our advertising partners to show you advertisements on our website for offers or services that may be of interest to you, or to display our advertisements if you continue to browse the Internet after leaving our website, i.e. to show you targeted advertisements. These cookies have an expiration time of [a few days] to  months, depending on the circumstances.
In the Consent Management System, you also have the option to disable certain categories of cookies by making the appropriate settings.
Some of the third-party vendors we use may be located outside of Switzerland. For information on the disclosure of data abroad, please refer to section 9.
Browsers can automatically accept or reject cookies, but allow you to change these settings. You can also disable or delete cookies that you have previously accepted. Note that all settings are lost if you delete all cookies, including the setting that you do not want to accept cookies, as this in turn requires that an opt-out cookie has been set. The settings must be made separately for each browser you use. You can find out how to manage cookies in your browser in the help menu of your browser.
If you choose to decline cookies and similar technologies, you can still use our website, but your access to some features and areas of our website may be limited.